Privacy Policy

At CHAIRLY (“we”, “our”, “us”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your data when you use our website uncoveryourlife.com or purchase from us.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

 

1. Collecting Personal Information

We collect the following types of personal information:

A. Identity & Contact Data

  • Full name
  • Billing address
  • Delivery address
  • Email address
  • Phone number

B. Transaction Data

  • Payment method and partial payment card details
  • Purchase history and order details
  • Transaction IDs

C. Technical Data

  • IP address
  • Browser type and version
  • Device type and operating system
  • Referring website URLs
  • Date/time stamps and pages visited

D. Marketing & Communications Data

  • Marketing preferences (opt-in/opt-out records)
  • Customer service correspondence

 

2. Minors

Our website is not intended for individuals under the age of 18.

  • We do not knowingly collect personal information from minors.
  • If you are a parent/guardian and believe your child has provided us with personal data, contact us immediately to request deletion.

 

3. Sharing Personal Information

We do not sell your personal data. We may share your information with:

  • Payment Processors – PayPal, card payment networks.
  • Shipping & Logistics Partners – To fulfil deliveries.
  • IT & Hosting Providers – Shopify (eCommerce platform), email hosting.
  • Analytics & Advertising Providers – Google Analytics, Google Ads, Facebook Pixel (see Cookies section).
  • Legal & Regulatory Authorities – When required by law.

All third parties are required to process your information securely and only for the purposes specified.

 

4. Behavioural Advertising

We use cookies and tracking technologies to:

  • Show relevant ads based on your browsing behaviour.
  • Measure marketing campaign effectiveness.
  • Improve site performance and usability.

These technologies may include:

  • Google Analytics – To understand visitor behaviour.
  • Google Ads & Remarketing – To show ads on third-party websites.
  • Facebook Pixel – To serve targeted ads on Facebook/Instagram.

You can opt out of targeted advertising:

  • Google Ads: https://www.google.com/settings/ads/anonymous
  • Facebook: https://www.facebook.com/settings/?tab=ads

 

5. Using Personal Information

We use your information for:

  • Processing orders and delivering products.
  • Handling payments securely.
  • Providing customer support.
  • Sending marketing communications (if you consent).
  • Analysing website performance and improving services.
  • Complying with legal obligations.

 

6. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract – To fulfil your orders and provide requested services.
  • Consent – For marketing and cookies that are not essential.
  • Legitimate Interests – Improving our website and fraud prevention.
  • Legal Obligation – Compliance with tax, accounting, and regulatory requirements.

 

7. Retention of Personal Information

We keep your data only as long as necessary to:

  • Provide our services.
  • Comply with legal obligations.
  • Resolve disputes and enforce agreements.

For example:

  • Order records – kept for 6 years (legal and tax requirements).
  • Marketing preferences – retained until you opt out.

 

8. Automatic Decision-Making

We may use limited automated processes to:

  • Detect fraudulent transactions.
  • Personalise your shopping experience.
    These processes do not have legal or significant effects on you.

 

9. Selling Personal Information

We do not sell personal information to third parties.

 

10. Cookies and Tracking Technologies

We use cookies to make our site function properly, analyse traffic, and personalise content.

Types of Cookies

  • Strictly Necessary Cookies – Required for checkout and login.
  • Performance Cookies – Analytics on site usage.
  • Functional Cookies – Remember preferences and saved baskets.
  • Targeting Cookies – Enable behavioural advertising.

For full details on specific cookies and how to manage them, see our integrated Cookie Policy section below.

 

11. Your Rights

Under UK GDPR, you can:

  • Request access to your personal data.
  • Ask us to correct or delete it.
  • Withdraw consent for marketing at any time.
  • Restrict or object to processing.
  • Request data portability.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.

 

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date.

Contact Information
CHAIRLY
10 Hollow Cl, Guildford, GU2 7JJ, United Kingdom
Email: contact@uncoveryourlife.com
Phone: +44 2006 665897

Support: Monday to Friday : 9:30AM-6:30PM